
Watfords Digital Twin and active travel community engagement using immersive VR technology

- Company: Digital Urban
- Client: Watford Borough Council
- Year: 2020 - 2024
- Region: England
- Product: Digital Urban Virtual Reality, Digital Urban Explorer
- Community engagement
- Digital twins
Introduction
Challenges
Solutions
Key components of the project’s digital output are:
– An immersive VR experience allowing users to virtually navigate the cycle route and visualize proposed improvements.
– A 2-D video representation available on personal devices.
– A gamepad-enabled virtual ride through the Green Loop.
– Engaging experiences shared at public events, schools, and local cycling clubs.
Results
Through a positive interactive approach, participants experienced the vibrancy of Watford while enjoying the proposed cycling routes that feature public art and green spaces. This engaging format not only fostered community involvement but also encouraged residents to embrace cycling as both convenient and enjoyable.
"Working with Digital Urban we get a digital twin for our planning team and the public get to experience what Watford will feel like. Our Green Loop cycling project really highlighted the added value of immersive and gamification technology in shaping better outcomes for our citizens and local businesses"
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