Nexus Analytics & Research (as part of Nexus Planning)
Barbican Analytics
Barbican Analytics
Details:
- Company: Nexus Analytics & Research (as part of Nexus Planning)
- Client: The Barbican Centre
- Year: 2023
- Region: England
Service areas:
- Geographical information systems (GIS) and mapping
- Planning and urban design services
- Plan-making, planning application and data management systems
Introduction
Nexus Analytics & Research was commissioned by the Barbican Centre, one of London’s iconic cultural destinations.
Working with place-making consultants, MARK London, our task was to understand how the tired food and beverage offer at the Barbican might be reinvigorated to attract a wider audience.
Working with place-making consultants, MARK London, our task was to understand how the tired food and beverage offer at the Barbican might be reinvigorated to attract a wider audience.
Challenges
The Barbican sought to develop a research-driven vision and model the future Barbican food and beverage and retail offer.
Challenges included:
• Focus on new and diverse audiences, in particular young people, ensuring the Barbican is a place for everyone,
• Make significant and enduring contribution to the City of London’s Destination City Strategy, by transforming the Barbican into a holistically vibrant and diverse destination, day and night.
They required a clear method to identify areas of demand and opportunity, focusing on the current locations of food and beverage services, while also testing future growth and different scenarios of floorspace density.
Challenges included:
• Focus on new and diverse audiences, in particular young people, ensuring the Barbican is a place for everyone,
• Make significant and enduring contribution to the City of London’s Destination City Strategy, by transforming the Barbican into a holistically vibrant and diverse destination, day and night.
They required a clear method to identify areas of demand and opportunity, focusing on the current locations of food and beverage services, while also testing future growth and different scenarios of floorspace density.
Solutions
To address this challenge, we employed a comprehensive approach, including desktop based research, data analysis, scenario planning, gap analysis and strategic recommendations.
We identified and collated relevant datasets, analysing them to create a robust business case, testing various scenarios for potential outcomes.
Using GIS, we conducted a gap analysis to evaluate the existing location of food and beverage services within the projected catchment area. This helped us identify opportunities for growth and optimisation of the space.
By leveraging customer data from the Barbican, alongside footfall data derived from mobile API technology, we projected likely future demand for spaces based on emerging trends in food and beverage offerings, as well as population growth and expenditure patterns within the catchment area.
We identified and collated relevant datasets, analysing them to create a robust business case, testing various scenarios for potential outcomes.
Using GIS, we conducted a gap analysis to evaluate the existing location of food and beverage services within the projected catchment area. This helped us identify opportunities for growth and optimisation of the space.
By leveraging customer data from the Barbican, alongside footfall data derived from mobile API technology, we projected likely future demand for spaces based on emerging trends in food and beverage offerings, as well as population growth and expenditure patterns within the catchment area.
Results
The results from our demand projections and gap analysis fed into the vision for the design of the Barbican’s future food and beverage and retail offer, ensuring that they will successfully cater to existing audiences, while attracting new audiences. This ultimately will form part of the masterplanning for the wider £240 million Barbican Renewal Scheme, which is set to take place by 2032.
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