
Objective
- Founded: 1987
- 01182072318
- Level 10, Thames Tower, Station Road, Reading, Berkshire, RG1 1LX
- UK-salesteamUK@objective.com
- Community engagement
- Geographical information systems (GIS) and mapping
- Artificial intelligence (AI) and software solutions
- Plan-making, planning application and data management systems
- Organisational digital transformation
- Artificial Intelligence (AI)
- Machine Learning
- Live chat / help lines
- Training and support
Introduction
Through Objective software, thousands of public sector organisations are transitioning to fully digital environments. This ensures secure and efficient access to critical information, supporting informed decision-making that benefits communities—whether it’s safeguarding borders from threats, enabling social services to care for the vulnerable, or helping planners manage property records effectively.
With over 1,000 government organisations relying on us, we empower their teams to work smarter, on any device, from anywhere. Our purpose is to create a positive impact for governments, regulated industries, and the communities they serve. By delivering intuitive and secure software, we ensure every document is accessible, every change is tracked, and every decision is accountable, driving success through smarter workflows and better outcomes.
Our products
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Objective Keyplan
Objective Keyplan manages the entire process of gathering evidence, drafting and adopting plans, policy and strategy documents, from one centralised platform. Research, draft, consult and publish with complete visibility and accountability in a single streamlined solution. Say goodbye to juggling multiple software applications forever.
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Objective Trapeze
Objective Trapeze is software purpose-built for planners and building officers, providing all the tools you need to assess, review and approve planning applications. Efficiently and accurately measure, calculate, compare, mark-up and stamp digital plans and drawings. Boost productivity. Faster decisions for applicants. Cost reductions and improved information governance for councils.
Case studies


Testimonials
We had over 10,000 representations for Reg 19 which we were able to process within a third of the time (compared to Reg 18) by using Objective Keyplan. We saved approximately 9 months!
We have become much more efficient in gathering together consultation data and GIS data in the same place when we are wanting people to evaluate or critique sites. It really is the holy grail of planning to be able to click on a site and comment directly on it.
One of the key parts of our role is to add value to development. Trapeze helps us do that because we look clearly at the plans and can make comparisons easily. We can see things at a larger scale, and by doing so, that helps us to innovate and adapt.