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Introduction

Trafford Council embarked on an ambitious journey to regenerate key areas of the borough, driving urban transformation that aligns with the government’s growth agenda. As part of this initiative, Capita worked with our client to create a comprehensive masterplan for the Trafford Wharfside area.

Facing tight deadlines, complex challenges, and a vision for sustainable growth, Trafford Council turned to us for expertise and innovation. We delivered solutions that not only met their immediate needs but also set new standards for digital urban planning and long-term regeneration.

Challenges

The regeneration of the 87-hectare Trafford Wharfside site presented additional challenges. A draft Development Framework had been produced which set out the high level vision and objectives for the area. However, this needed to go further but Wharfside’s fragmented industrial landscape, combined with its proximity to major landmarks such as the Imperial War Museum North and Old Trafford Stadium, and the site’s intricate land ownership structure, required a flexible master plan and design code that ensured design quality as the area developed over time.

Trafford Council needed a masterplan that could integrate residential, commercial, and public spaces while promoting connectivity, sustainability, and addressing broader goals such as reducing health inequalities and tackling the climate crisis- all within a framework that supported long-term sustainable growth for this important strategic site.

Solutions

Capita developed a masterplan for Trafford Wharfside, building on the Development Framework, that set out a clear vision for the area’s transformation in the future. The plan included detailed strategies for land use, block typology, building heights, massing, and skyline assessments to guide a phased and strategic development.

- Integration of landmarks and connectivity: The plan connected key landmarks such as Old Trafford Stadium and the Imperial War Museum North, improving public access and creating a cohesive waterfront area.

- Immersive digital tools: We used advanced technology, including an online 3D model and virtual reality walkthroughs, to allow council members and the public to interactively explore the masterplan. This enhanced engagement, transparency, and trust.

- Sustainability focus: Sustainability was central to the plan, incorporating green infrastructure such as walking and cycling routes and a substantial linear urban park to promote healthier, environmentally-friendly communities.

Results

The combined impact of the masterplan has been transformative for Trafford, resulting in:

- Certainty for developers: By defining building heights, massing, land use, and other planning standards, the masterplan offered developers a transparent framework that ensures alignment with the council’s vision for sustainable growth. This ensures compliance, reduces risks and leads to a smoother development process across the borough.

- Economic and social regeneration: The masterplan will deliver over 5,000 new homes, one million square feet of employment space, and new public parks and streets. This will attract new businesses, residents, and visitors, stimulating long-term economic growth.

- Improved quality of life and sustainable development: The project prioritised the creation of a high-quality, sustainable community. The masterplan promoted sustainability by connecting key public spaces and amenities, creating a more cohesive and environmentally friendly community.

“The Trafford Design Code sets the standards of what we want to see in terms of the design of new places and buildings. It puts people at the heart of design decisions and will have a positive impact in our neighbourhoods for years to come.”

Cllr Liz Patel
Councillor and Executive Member for Economy and Regeneration from Trafford Counci

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