
- Company: Capita
- Client: Trafford Council
- Year: 2022 - 2024
- Region: England
- Visualisation, 3D modelling and animations
- Planning and urban design services
- Organisational digital transformation
Introduction
Facing tight deadlines, complex challenges, and a vision for sustainable growth, Trafford Council turned to us for expertise and innovation. We delivered solutions that not only met their immediate needs but also set new standards for digital urban planning and long-term regeneration.
Challenges
Solutions
- Urban design expertise: We provided in-depth urban design expertise to shape the content of the design code, ensuring it met both community needs and government standards.
- Visuals and production: We produced graphics, 3D models, virtual reality simulations, and other visual media, to ensure the design code was visually engaging and easy to use.
- User experience strategy: We developed a strategy to make the design code interactive, easy to navigate and accessible to a wide audience. This approach encouraged broader public participation in the planning process.
Results
- Efficiency and streamlined decision-making: Both projects provided clear, predefined standards that accelerated decision-making, reduced delays, and allowed developers to better understand design expectations. This led to faster project approvals, smoother collaboration between stakeholders, and fewer disputes.
- Certainty for developers: By defining building heights, massing, land use, and other planning standards, the design code and masterplan offered developers a transparent framework that ensures alignment with the council’s vision for sustainable growth. This ensures compliance, reduces risks and leads to a smoother development process across the borough.
- Community engagement and empowerment: The design code’s interactive, digital-first approach gave residents an active role in the planning process, empowering them to shape their neighbourhoods and ensuring their voices were heard.
“The Trafford Design Code sets the standards of what we want to see in terms of the design of new places and buildings. It puts people at the heart of design decisions and will have a positive impact in our neighbourhoods for years to come.”
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