
Managed Data. Increased Funding. Saved Lives.

- Company: The Dot Collective
- Client: Cancer Research UK
- Year: 2021
- Region: UK-wide
- Artificial intelligence (AI) and software solutions
- Organisational digital transformation
Introduction
Challenges
Lost Donor Data: Valuable donor data was being lost on platforms like JustGiving and Facebook, hindering targeted re-marketing campaigns.
Delayed Gift Aid: A complex and manual financial reconciliation process delayed Gift Aid claims, impacting revenue.
Solutions
Building the Platform: Developed a strategic data platform to manage supporter data effectively.
Data Migration: Migrated and synced data between old and new CRMs.
Future-Proofing: Conducted a capabilities maturity assessment and delivered an actionable data strategy.
Ensuring Compliance: Designed and implemented a robust data governance framework.
Results
Increased Revenue: £1.4 million generated from automated Gift Aid claims on Facebook.
Enhanced Targeting: 18% more third-party donors are now accessible for re-marketing campaigns.
Cost Reduction: Up to 70% reduction in cloud service costs.
The Dot Collective has been a highly reliable partner, providing valuable technical expertise and knowledge. They have seamlessly integrated with our team and delivered on our key programs and initiatives.
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