Granicus
Health and Safety Executive (HSE)
Health and Safety Executive (HSE)
Details:
- Company: Granicus
- Client: Health and Safety Executive (HSE)
- Year: 2013
- Region: England
- Product: govDelivery
Service areas:
- Environmental and sustainability services
- Artificial intelligence (AI) and software solutions
- Organisational digital transformation
Introduction
How HSE’s “Working Minds” Campaign approached workplace mental health awareness.
The campaign was launched to raise awareness of the legal duty employers have to prevent stress and support good mental health. The campaign leverages Granicus’ govDelivery – a platform HSE has effectively used for more than a decade.
The campaign was launched to raise awareness of the legal duty employers have to prevent stress and support good mental health. The campaign leverages Granicus’ govDelivery – a platform HSE has effectively used for more than a decade.
Challenges
Addressing a Growing Concern
The campaign supports 1.8 million employees suffering from work-related illness by providing businesses, especially smaller ones, with relevant information and tools.
The campaign supports 1.8 million employees suffering from work-related illness by providing businesses, especially smaller ones, with relevant information and tools.
Solutions
Effective Engagement Through govDelivery
HSE tactically used govDelivery to elevate its Working Minds campaign focussing on work-related stress. By strategically segmenting its audience HSE crafted a communication approach to resonate with target sectors. The campaign recruited potential ‘champions’ – individuals who could further disseminate the campaigns message within their networks – using a bespoke signup form to identify those with a keen interest in advocating for workplace mental health. Moreover, by incorporating the campaign’s messaging into existing e-bulletins, HSE was able to tap into an established subscriber base, thereby amplifying the reach and ensuring the campaign’s message was not confined to a niche audience.
HSE tactically used govDelivery to elevate its Working Minds campaign focussing on work-related stress. By strategically segmenting its audience HSE crafted a communication approach to resonate with target sectors. The campaign recruited potential ‘champions’ – individuals who could further disseminate the campaigns message within their networks – using a bespoke signup form to identify those with a keen interest in advocating for workplace mental health. Moreover, by incorporating the campaign’s messaging into existing e-bulletins, HSE was able to tap into an established subscriber base, thereby amplifying the reach and ensuring the campaign’s message was not confined to a niche audience.
Results
Impactful Outcomes
More than 6,100 individuals have engaged with the campaign’s e-bulletins, and more than 3,300 have stepped up as champions, showing a willingness to bring change in workplace mental health. The high engagement rates with the e-bulletins prove these aren’t just messages in an inbox; they’re starting points for meaningful conversations and actions in workplaces across various sectors.
More than 6,100 individuals have engaged with the campaign’s e-bulletins, and more than 3,300 have stepped up as champions, showing a willingness to bring change in workplace mental health. The high engagement rates with the e-bulletins prove these aren’t just messages in an inbox; they’re starting points for meaningful conversations and actions in workplaces across various sectors.
“The Working Minds e-bulletin performance data is very strong, with high open rates, click-through rates, and overall engagement rates.”
Graeme Barnes
Senior Digital Performance Analyst, HSE
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