
99 City Road, Shoreditch Planning

- Company: Cityscape Digital
- Client: Endurance Land
- Year: 2022 - 2023
- Region: England
- Visualisation, 3D modelling and animations
- Planning and urban design services
- Digital twins
Introduction
The project includes 64,873m² of adaptable, high-quality workspace with 11% affordable provisions, a publicly accessible ground floor, and significant improvements to the surrounding public realm. By retaining much of the existing structure, this Net Zero development prioritises sustainability while delivering generous community benefits. Construction is set to commence later this year.
Challenges
One key challenge was demonstrating how the proposed ground floor amenities—including a publicly accessible, permeable space and community makerspace—would enhance the local area and provide long-term value for residents and businesses. The design team needed to address concerns about the building’s scale and ensure it responded sensitively to its Victorian architectural context.
To gain confidence from the Council, the team presented detailed sustainability strategies, including the retention of the existing structure and ambitious targets like BREEAM Outstanding and WELL Core Platinum. This collaborative and transparent approach ultimately secured the Council’s approval for the scheme.
Solutions
Using a combination of actual film footage and Catalyst-generated visuals, the video showcased the site’s current state alongside its future vision with exceptional clarity and detail. This side-by-side comparison highlighted the architectural improvements, enhanced public realm, and ground-floor amenities, providing stakeholders with a comprehensive understanding of the development’s benefits.
Catalyst’s immersive approach ensured the video effectively communicated how the scheme would deliver significant enhancements to the local area. This level of transparency and detail gave Islington Council the confidence needed to approve the landmark project, demonstrating the transformative potential of the redevelopment.
Results
Following planning approval, Catalyst was instrumental in refining the design of the ground-floor amenities, ensuring they aligned with both community needs and the project’s overall vision. The platform’s ability to facilitate collaborative design development helped maximise the value and functionality of these public spaces.
Catalyst continues to deliver value as the project transitions into its marketing phase. The same digital assets developed during planning are now being utilised to pitch the scheme to potential tenants and investors, showcasing the project’s unique features with a high-quality, interactive marketing tool. This seamless evolution demonstrates the lasting impact of Cityscape’s approach.
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