
72 Upper Ground, Project Vista

- Company: Cityscape Digital
- Client: CO-RE
- Year: 2021 - 2022
- Region: England
- Product: Digital Twin, 360 Verified Views, CGIs, Verified Views, Onsite Navigatio
- Visualisation, 3D modelling and animations
- Plan-making, planning application and data management systems
- Digital twins
Introduction
The development focuses on diversifying the area’s cultural offerings, addressing loss of creative employment caused by ITV’s departure. With permeable public realm and emphasis on inclusivity, 72 Upper Ground is poised to drive post-pandemic recovery, foster community engagement, and deliver significant long-term benefits for Lambeth and the South Bank.
Challenges
Rebuilding trust with stakeholders required demonstrating that the development could balance world-class workspaces and cultural amenities with accessible public spaces. Addressing these concerns was critical to showing how the scheme would enhance the area’s vibrancy without compromising its character.
Furthermore, the project needed to effectively communicate the broader economic and cultural benefits of the London Studios while showcasing the extensive public realm improvements. Achieving alignment among stakeholders required a clear, engaging strategy that addressed pain points and rebuilt confidence in the project’s vision.
Solutions
These 360° views highlighted the transformation of the site into a vibrant public space, showcasing improvements such as gardens, cultural venues, and accessible pathways. By focusing on the project’s ability to foster inclusivity and community engagement, the platform aligned with Lambeth Council’s and local residents’ expectations.
Additionally, the platform demonstrated the economic and cultural impact of the London Studios, illustrating its role in nurturing local talent and diversifying the area’s cultural scene. This innovative approach provided stakeholders with clarity and confidence in the development’s vision, ensuring meaningful collaboration and advancing the project toward approval.
Results
The immersive 360° visuals showcased the extensive public realm improvements, including gardens and community spaces, while emphasising the economic and cultural benefits of the London Studios. By providing transparency and fostering collaboration, the platform enabled stakeholders to fully engage with the project’s vision, leading to a successful appeal.
The development is now poised to become a landmark destination on the South Bank, blending state-of-the-art workspaces with cultural innovation and inclusive public spaces. This outcome underscores the value of Cityscape’s technology-driven approach in transforming challenging planning processes into opportunities for success.
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