The Dot Collective
Managed Data. Increased Funding. Saved Lives.
Managed Data. Increased Funding. Saved Lives.
Details:
- Company: The Dot Collective
- Client: Cancer Research UK
- Year: 2021
- Region: UK-wide
Service areas:
- Artificial intelligence (AI) and software solutions
- Organisational digital transformation
Introduction
Cancer Research UK is a charity dedicated to saving lives through groundbreaking cancer research. Their mission relies heavily on donations, which fuel critical research and bring us closer to a cure. CRUK’s Single Customer View on an AWS data platform boosted revenue by £1.4 million, increased donor acquisition by 18%, and cut cloud costs by 70%, significantly enhancing operational efficiency and fundraising effectiveness.
Challenges
Cancer Research UK faced two key challenges limiting their donation potential:
Lost Donor Data: Valuable donor data was being lost on platforms like JustGiving and Facebook, hindering targeted re-marketing campaigns.
Delayed Gift Aid: A complex and manual financial reconciliation process delayed Gift Aid claims, impacting revenue.
Lost Donor Data: Valuable donor data was being lost on platforms like JustGiving and Facebook, hindering targeted re-marketing campaigns.
Delayed Gift Aid: A complex and manual financial reconciliation process delayed Gift Aid claims, impacting revenue.
Solutions
To address these challenges, The Dot Collective embarked on a series of initiatives over 18 months:
Building the Platform: Developed a strategic data platform to manage supporter data effectively.
Data Migration: Migrated and synced data between old and new CRMs.
Future-Proofing: Conducted a capabilities maturity assessment and delivered an actionable data strategy.
Ensuring Compliance: Designed and implemented a robust data governance framework.
Building the Platform: Developed a strategic data platform to manage supporter data effectively.
Data Migration: Migrated and synced data between old and new CRMs.
Future-Proofing: Conducted a capabilities maturity assessment and delivered an actionable data strategy.
Ensuring Compliance: Designed and implemented a robust data governance framework.
Results
The collaboration between The Dot Collective and Cancer Research UK has yielded significant results:
Increased Revenue: £1.4 million generated from automated Gift Aid claims on Facebook.
Enhanced Targeting: 18% more third-party donors are now accessible for re-marketing campaigns.
Cost Reduction: Up to 70% reduction in cloud service costs.
Increased Revenue: £1.4 million generated from automated Gift Aid claims on Facebook.
Enhanced Targeting: 18% more third-party donors are now accessible for re-marketing campaigns.
Cost Reduction: Up to 70% reduction in cloud service costs.
The Dot Collective has been a highly reliable partner, providing valuable technical expertise and knowledge. They have seamlessly integrated with our team and delivered on our key programs and initiatives.
Stuart Robinson
Chief Data Officer of Cancer Research UK
